Reach Folio
A folio only says how a path is written, how pieces are grouped, and when the file gets a second look.
The folio holds path wording, creative groups, and a second-look cadence. Install counts and revenue are not promised. Farming, rented accounts, and paid installs stay outside the work.
On the slip
- Path-wording outline
- Creative groups
- Second-look cadence
- Handoff page
Kept off the page
- Guaranteed installs
- Guaranteed revenue
- Account farming
- Incentivized installs